Add tag by name to contact Automation Action


Published Sep 21, 2026

Adds a tag by name, creating it when needed. Identifier: contact_tag:add_custom.

Automations Action Compatibility node JSON import

Add tag by name to contact

Identifier and availability

  • Type: action
  • Stable identifier: contact_tag:add_custom
  • Status: Compatibility-only — registered and importable for existing workflows, but hidden from the new-node selector.

Purpose

Adds a tag by name, creating it when needed.

Prerequisites and context

Required configuration: tag_name. Runtime requires a contact in context.

Parameters

JSON path Type Required Default Allowed values Description
tag_name string Yes — — Tag name used by this compatibility action.

Unknown parameter and settings keys are rejected. Resource references use names, emails, document keys, or endpoints rather than database IDs.

Inputs and available variables

This node declares no additional variable groups. The always-available date group and context inherited from its path still apply.

Templated strings use double braces, for example {{contact.first_name}}. Availability in the editor does not create runtime context; the trigger and preceding branch still need to provide it.

Connections and branches

This is a sequential action with no branch ports. A root placement uses from set to null and branch set to actions; a branch placement uses the branching action key and branch token. Use a 1-based order within that path.

Connection fragment:

{
    "from": null,
    "to": "action_contact_tag_add_custom",
    "branch": "actions",
    "order": 1
}

Valid JSON node example

{
    "key": "action_contact_tag_add_custom",
    "type": "action",
    "name": "contact_tag:add_custom",
    "display_name": null,
    "parameters": {
        "tag_name": "VIP"
    }
}

Validation and runtime caveats

This is a compatibility-only identifier. Preserve it when round-tripping an existing workflow; prefer a selectable node that provides the intended behavior for newly authored workflows. The tag is looked up by its rendered name and created at runtime when missing.

See the Automation JSON import format for the envelope, dependency resolution, graph rules, complete examples, and AI author checklist.

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